^{2 Years' English-taught Master's Programs} 

 

^{Journalism & Communication}

Starting from the discipline of journalism and communication, conduct cross-border integration research on fashion design, fashion art, fashion industry, fashion consumption, etc. The research results meet the development of international fashion cities and other major social needs, including the construction of an international fashion city development index and evaluation system, fashion brand development monitoring database, fashion brand development index, and evaluation system, etc.

Conduct systematic research on the core theories and typical cases in the process of modern corporate communication and public relations management, provide theoretical support for contemporary corporate communication practices, and cultivate high-level specialized talents. This research direction focuses on public relations theory and development history, corporate communication laws and regulations, news media relationship management, public relations planning and practice, marketing strategies and crisis management strategies, etc.

Conduct research on major issues that, under the influence of new media technology, those related to the political, cultural, technological, and other social fields as well as economic fields, such as production and service, especially focusing on media integration research, network communication practice research, and communication design and applied research, cognitive and interaction design research, new media image communication research, etc.